There is no escaping the evolution of technology and how it has changed people’s lives. Today, there are billions of smartphones operating across the world with an average of about 1 per user. Whatsapp in itself has changed the way people live and the way commerce is done.

Whatsapp used across all age groups

It does not matter how old you are and who you are. Like the computer and its applications, people from 10 to 90 year’s old have jumped onto the smartphone bandwagon. They have learned how to use this app and are now in various chat windows and Whatsapp groups.

How can Whatsapp impact marketing?

Facebook is perhaps the biggest mover in the technological industry in recent years. It has become one of the most powerful tools in marketing in every sector imaginable. The fact that it paid billions to buy Whatsapp showed the importance of this app.
So what is so fascinating about Whatsapp that has made the biggest name in social media sit up and take notice? Here are some of the main reasons:

  • Reach – There is no denying that Whatsapp has that capability to reach just about anyone in the world. As long as you have their phone number, you could potentially connect with them. That is something that is totally unmatchable in any other media ever existed.
  • Customer Service – Never before has there been any media or advertising medium that could provide this form of personalization. When you could connect your customers directly and communicate with them, you could easily gain valuable information especially in terms of product preference, consumer behaviour and such.
  • Sales – You can now create groups in Whatsapp. This is one of the most unique features of Whatsapp which has changed how you broadcast information to a large group of recipients. With this form of lead generation, it prepares you for your sales initiatives and allow you to be in the loop on who is interested and who is not.

With all that said, it is no mystery as to why Whatsapp is the new-age platform for marketing. When you touches base with your customers directly, you get their buy-in almost immediately.